Santigold has today revealed details about her third studio album '99 Cents', which will be released on January 22nd through Atlantic Records. The first single 'Can't Get Enough of Myself' (feat. B.C.) received its first play on Zane Lowe's Beats 1 show last night and is available to purchase now.
'99 Cents' explores the commercial nature of our world and the ways in which we package ourselves and our lives for consumption. Santigold commented - "We have no illusion that we don't live in this world where everything is packaged. People's lives, persona, everything, is deliberate, and mediated. It can be dark and haunting and tricky, and freak us out, but it can be also be silly and fun and we can learn to play with it." She also explores our fascination with perfection and our inherent inability to attain it. The use of playful satire, social critique, and self-examination to explore these themes is reflected in the album's cover art; a collaboration with photographer Haruhiko Kawaguchi, that finds Santigold shrink-wrapped amongst her cluttered possessions ready for the store shelves.
On '99 Cents', Santigold wanted to explore new corners of
her sound and different ways to convey her vision and political
commentary. She worked with long-time collaborators John Hill, Dave
Sitek, and Doc McKinney and collaborated with artists she hadn't worked
with previously, including Patrik Berger, Vampire Weekend's Rostam
Batmanglij, Hit Boy, Justin Raisen, B.C., ILOVEMAKONNEN, and Sam Dew.
The result is the bright and big sound of '99 Cents' that takes the genre-defying fearlessness Santigold has become known for to new places.
Upon its release in 2012, Santigold's dark and cerebral second studio album 'Master Of My Make-Believe' became her first #1 album, topping the Billboard Dance / Electronic albums chart. She released her critically acclaimed, cross-genre first studio album 'Santogold' in 2008.