Flaunting sleek flows, nimble wordplay, unpredictable rhyme patterns and vast ambition, Jack Harlow refreshes rap music with old school dedication and raw individuality. With Forbes declaring Harlow to be “poised for hip-hop nobility,” the Louisville, KY-born artist defies eras and sharpens a smooth signature style on his latest release, Sweet Action, which features the Platinum-certified hit “WHATS POPPIN.” The song sees Harlow pairing his witty lyrics and bouncy cadence with an infectious piano-laced beat, courtesy of producers Jetsonmade and Pooh Beatz and marks the 22-year-old’s first (but not last) entry on the Billboard Hot 100. The song has since become a permanent fixture in the top 10 of Spotify’s US Top 50 chart and is rapidly ascending at both Rhythm and Urban radio formats. Jack made his television debut in February 2020 performing “WHATS POPPIN” on The Tonight Show Starring Jimmy Fallon and was named MTV’s global PUSH Artist Of The Month for May 2020.
Harlow made his introduction to the rap game with a pair of fan favorite independent mixtapes—18  and Gazebo —before headlining his first tour and playing festivals. After signing to Generation Now & Atlantic Records in 2018, he released Loose, which was nominated for “Best Mixtape” at the 2019 BET Hip Hop Awards. 2019’s Confetti arrived to acclaim from Rolling Stone, Complex, Billboard, FADER and XXL and featured the lead single “THRU THE NIGHT,” featuring fellow Louisville, KY-native, Bryson Tiller.