The North London - native Ama Lou is certainly on the mission to cement herself firmly in the music scene with her distinctive sounds and her unique style. The classically trained singer has certainly created a buzz! To date, she has received support from notable publications.
Press and music tastemakers have upheld her debut single 'TBC' with ID stating, "A beautifully shot short, the video and track both reference Eric Garner's horrific final words, 'I can't breathe', while alluding to, the Black Lives Matter movement and annihilation of Black and Brown America in the early 20th century."
Nylon also applauded Ama Lou "Whatever the future holds, we hope that more artists will present thought-provoking material like this."
Pigeons and Planes - "It's a huge debut for the 18-year-old. 'TBC' is the kind of song that reveals more layers the closer you listen"
With Ama Lou's impressive, expressive lyricism and her edgy aesthetic and creative genius when it comes to her music visuals. She has certainly bought her own stonework along, and is paving her own way to become one of the most inspirational and fundamental artists around.
Photo by Harrison Grazier
14 Feb, 2020
The MELT Festival takes place in Ferropolis, Germany from 17th-19th July and will feature Primary Talent International artists:
...Mount Kimbie (DJ Set)
21 Jan, 2020
Ama Lou's new video for 'We Tried, we tried' is featured in Wonderland magazine's 'Wonderlist'.
21 Jan, 2020
Ama Lou shares her new video for the track 'We Tried, we tried'.
'We tried, we tried' is a song about the breakdown of a relationship.
For the video it's told through the lifelong marriage of a frustrated husband and wife both played by Ama Lou. Following the couple over the course of one particularly hectic night in their mundane lives, the actions on screen directly emulate the lyrics as we watch the couple get increasingly frustrated with each other. We see the intricacies of their relationship and mutual feelings towards each other through a comical lens.
"I just wanted to show a different kind of narrative, the song is about the breakdown of a relationship and I wanted it to visually represent something different. Plus I couldn't wait to wear prosthetics haha. It's super wacky and I knew it definitely wouldn't be expected"
13 Nov, 2019
Ama Lou's new 5-track 'Ama Who?' EP, is featured exclusively in Billboard.
08 Nov, 2019
Ama Lou is the subject of a major interview in i-D magazine.
07 Oct, 2019
Ama Lou returns with 'Northside', her ode To Stoke Newington.
Featured in RWD and The Fader.
05 Oct, 2019
Ama Lou's new video for 'Northside' is featured in Vogue magazine & i-D.
27 Jun, 2019
Saturday's line up at Glastonbury Festival features a whole host of Primary Talent International artists.
11.30-12.15: Swimming Girls (John Peel Stage)
11.45-12.45: The Proclaimers (Pyramid Stage)
12.45-13.30: Ama Lou (The Park Stage)
13.00-13.40: Sports Team (William's Green)
15.15-16.00: Hamzaa (Pussy Parlure)
15.40-16.05: Self Esteem (BBC Music Introducing)
19.00-20.00: Neneh Cherry (West Holts)
19.00-20.00: Jamz Supernova (WOW)
21.00-21.45: Young T & Bugsey (WOW)
21.15-22.15: Kate Tempest (The Park Stage)
23.00-00.00: DJ Vadim (Samula)
00.30-02.00: Riz Ahmed (Gully Blues)
01.00-01.45: Fredo (WOW)
01.20-02.20: The High Contrast Band (Truth Stage)
05.00-06.00: The Prototypes (The Cave)
31 Jan, 2019
Ama Lou is amongst the artists featured in Red Bull's 'Fresh For 2019'.
16 Jan, 2019
The NOS Primavera Sound festival in Porto, Portugal in June, features a whole host of Primary Talent International artists:
Thursday 6th June
Friday 7th June
...Men I Trust
Saturday 8th June