A stolen bike. A golden cage. The coral reef where a lonely flower shop employee swims away her woes. Nilüfer Yanya has always begun tracks with intriguing mental images like these, letting her imagination run away till a hazy, dream-like story surfaces and a sparse, arresting song is born. "All my favourite music is elusive like that," explains the hotly tipped 22-year-old, who is from West London but has Turkish, Irish and Bajan heritage. "I like songs that have stories and situations that you can almost catch, but you can't quite ever catch properly. It's more a vibe... a feeling."
It may be hard to pin down the people and places in songs like Yanya's breakout anthem 'Baby Luv', named one of Pitchfork's songs of 2017 in a year that also saw her surpass 5m Spotify streams, share stages with The xx, Broken Social Scene and Mitski and win praise from The Guardian, The FADER, i-D, Noisey, Nylon and BBC 6 Music, to name a few. The reasons for her current ascent to success, however, are easy to grasp. Since her 2016 debut EP, 'Small Crimes', Yanya's raw, romantic, soulful indie - hailed by the New York Times as full of "mounting intensity" and "devastating hooks" - has grown in ambition, her unique way with sumptuous melodies and evocative poetry constantly sharpening.
"I write everywhere," says the Londoner, who was taught guitar at
school by indie cult hero and producer, The Invisible's Dave Okumu.
"On the tube, at the home, anywhere I might find something that sparks an idea." Inspired by Nina Simone and Jeff Buckley as well as modern influences like Connan Mockasin, her songs are threaded with spacious echoes, subtle sax flourishes and husky vocals that tell intimate tales that escape through your fingers like sand. People have likened her command of jazzy chords to Amy Winehouse and her inventive, stripped guitar work to King Krule, but Yanya's determined to carve her own path. "I can never really sound like those artists, so why would I try to?" she smiles.
"When I wrote 'Baby Luv', I was seeing someone, in this relationship that was kinda a bit toxic, that wasn't really working out," Yanya says of her current calling card hit. "They were bad with money, throwing away money recklessly, and it made me question what is money? How much do I cost? How much does life cost?" Like her debut track 'Small Crimes' ("about my bike being stolen from where I live, and why people need to steal") and fellow fan favourite 'The Florist' ("about realising a relationship is gonna end, and not wanting it to end but also knowing you need to face up to that") the song asked questions of herself and of the world, through the lens of someone who's seen a lot of it over the last year.
As well as touring in France, Germany, Holland, Turkey, Spain and Iceland before dates in the US last year, included sold-out shows at New York's Mercury Lounge and LA's Hollywood Forever, the songwriter has spent a chunk of time in Athens over the past 12 months, where she runs a refugee aid initiative with her sister, Molly. The initiative, "Artists In Transit", organises art workshops for displaced men, women and children offering sewing, doll-making, painting, photography and drawing lessons. Their efforts were documented in 'My Friends', the organisation's first zine, proceeds from which went towards further workshops. "Doing that definitely broadens my horizons," says Yanya.
Though she's travelling more and more, her heart remains in West London, where she spent her childhood dragging her artist parents around the many museums of her native Chelsea, an area she describes as "a bit of a bubble. Nothing really happens." Here, Yanya filled her time with Harry Potter books, 'Now That's What I Call Music!' CDs borrowed from her sister and classical piano and cello lessons till her teenage years, when a love affair with indie-rock bands like The Libertines and The Strokes inspired her to pick up guitar. "That's where it started," she says.
After expanding her tastes and her talent, Yanya put her first
track 'Waves' on SoundCloud aged 18, followed by her first proper
release, the 'Small Crimes' EP. 2017 saw her drop another EP, 'Plant Feed',
which cemented her blossoming reputation as an artist going places and
going there fast. She was working a part-time job in a fancy dress shop
in Hammersmith the first time she heard her music on national radio.
"I heard it on my phone, while customers were trying to talk to me. I was like, 'shhhh! That's me!' It was kinda mad."
Yanya has won equal plaudits for the collages and artwork which she hand-makes for each release and the videos which she self-produces with her sister Molly and Molly's partner Patrick. "We're making one at the minute that's like 'The Handmaid's Tale' meets 'Pulp Fiction'," she teases, adding that "it's special to be able to work with them and have the creative partnership we do." It's truly a family affair at this stage in her career.
With a place on the BBC Sound of 2018 poll to her name, a string of worldwide tour dates ahead of her further fuelling her creativity, Yanya is looking forward to a busy 2018 that will also include work on an eagerly anticipated debut album, which she hopes to be recorded in the wilds of Cornwall. "It takes up a lot of energy. I don't know what it's going to be, how it's going to sound, but it's exciting." Whatever it sounds like, expect Yanya to remain firmly in control. "I feel like the last year was a practice," she says, confidently. "Now it's the real thing."
05 Aug, 2019
Nilüfer Yanya has announced her European tour dates for October / November.
31 Jul, 2019
The AIM Independent Music Awards will take place in London on 3rd September, and a couple of Primary Talent International artists are nominated.
Best Independent Album
...Dave - 'Psychodrama'
Best Independent Track
...Dave - 'Funky Friday' (feat. Fredo)
Vote for 'Best Live Act' until 8pm tonight, from the link below.
25 Jul, 2019
Nilüfer Yanya performed 'In Your Head' on 'The Late Show with Stephen Colbert'.
19 Jul, 2019
Nilüfer Yanya is featured in The Last Magazine, on the eve of her North American tour.
08 Jul, 2019
Nilüfer Yanya documents her debut performance at Glastonbury Festival in Dazed.
04 Jul, 2019
Nilüfer Yanya has announced tour dates in Germany during October.
01 Jul, 2019
Nilüfer Yanya was featured in The Guardian's feature on 'Hidden Gems' of the Glastonbury Festival 2019.
27 Jun, 2019
The Cure will headline the Pyramid Stage at Glastonbury Festival on Sunday, and the day features many artists from the Primary Talent International roster.
11.50-12.30: Circa Waves (Other Stage)
14.30-15.30: Self Esteem (Pussy Parlure)
16.00-16.40: Nilüfer Yanya (William's Green)
16.00-17.00: Joy Crookes (Pussy Parlure)
16.00-17.00: Tiffany Calver (Gully Blues)
17.00-18.00: Steel Banglez (Gully Blues)
17.15-18.15: Ray BLK (Sonic)
17.15-18.15: Loyle Carner (Other Stage)
17.20-18.20: The Bootleg Beatles (Acoustic Stage)
18.00-18.40: Ten Tonnes (William's Green)
18.00-19.00: DJ Vadim ft Kiko Bun (The Bug at Arcadia)
20.15-21.15: Dave (Other Stage)
21.15-23.30: The Cure (Pyramid Stage)
21.30-22.45: The Streets (John Peel Stage)
23.15-00.30: Maverick Sabre (Sonic)
00.00-01.00: Kasra (Arcadia's Pangea)
01.00-02.00: High Contrast DJ (Samula)
01.00-03.00: Mike Skinner DJ (The Rum Shack)
02 May, 2019
The This Must Be The Place festival at various venues in Leeds, over the weekend of 24th / 25th August, features Primary Talent International artists:
Saturday 24th August
Sunday 25th August
...Art School Girlfriend
12 Apr, 2019
Nilüfer Yanya shares her new video for the track 'Baby Blu'.
|16 Aug 19||Pukkelpop||Hasselt, Belgium|
|18 Aug 19||Green Man Festival||Brecon Beacons|
|24 Aug 19||Future Yard||Birkenhead|
|25 Aug 19||This Must Be The Place||Leeds|
|15 Sep 19||Obaren||Stockholm, Sweden|
|21 Sep 19||The Workmans Club||Dublin, Ireland|
|18 Oct 19||SWN Festival||Cardiff|
|19 Oct 19||Simple Things Festival||Bristol|
|22 Oct 19||Atlas||Aarhus, Denmark|
|23 Oct 19||Vega||Copenhagen, Denmark|
|24 Oct 19||Bahnhof Pauli||Hamburg, Germany|
|25 Oct 19||Under Your Skin Festival||Utrecht, Netherlands|
|27 Oct 19||Festsaal Kreuzberg||Berlin, Germany|
|29 Oct 19||Turbinezaal de Centrale||Gent, Belgium|
|30 Oct 19||Luxor||Cologne, Germany|
|01 Nov 19||Pitchfork Music Festival||Paris, France|
|19 Nov 19||Shepherds Bush Empire||London|
|22 Nov 19||Super Bock Festival||Lisbon, Portugal|
|24 Nov 19||Sala El Sol||Madrid, Spain|
|25 Nov 19||Razzmatazz||Barcelona, Spain|