Boys Noize
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BOYS NOIZE (Alex Ridha) builds worlds, then builds bridges between them. Propelled by an infatuation with sonic invention and a prescience for culture, the German-Iraqi artist, DJ and producer has developed a peerless practice that is deeply informed by electronic music history but always pushes beyond convention.
As an international headliner and A-list producer BOYS NOIZE embodies the transformation and expansion of 21st century techno, house and electro into a massive global phenomenon. Yet as a Berliner and lifelong DJ, he remains dedicated to the underground, tearing through subcultural scenes large and small as he experiments with aliases across genres.
Despite his uncompromising taste, BOYS NOIZE is far from a gatekeeper. Instead, he opens portals for others to enter his world, through his productions for A$AP ROCKY, LADY GAGA, and FRANK OCEAN, his film score work with TRENT REZNOR for CHALLENGERS and OLVER STONE’S SNOWDEN, his collaborations with SKRILLEX, KELSEY LU, PUSSY RIOT, SHYGIRL, RICO NASTY, VTSS, TOMMY CASH and CHILLY GONZALES, his EP and capsule collection with the late VIRGIL ABLOH, his remixes for DAFT PUNK, AG COOK, YEAH YEAH YEAHS, SOPHIE and DEPECHE MODE.
As temperatures and tempos rise, so does BOYS NOIZE’s output. He’s been on a tear of 140+ bpm techno tracks and remixes, including festival rippers FCKVRND, STEADY PACE with VTSS, FINE DAY ANTHEM with SKRILLEX, and three new singles ready to blast off in 2025. Still, BOYS NOIZE remains fiercely independent, intimately involved in supporting the culture that brought him his success. After many years self-releasing on BOYSNOIZE RECORDS, Ridha is launching an expansive concept label in 2025 that reflects new modes of community and artistic circulation. ONES and ZEROS will release music and physical objects, including jewelry designed with ALLIGATOR JESUS and ERIC TIMOTHY CARLSON, and is building a pluralistic network of shared taste connecting international local scenes.
Like the dialogue between DJ and dancefloor, Ridha’s practice is ultimately one of active creation and conversation across boundaries. BOYS NOIZE is many things—legendary electro DJ, GRAMMY-winning pop producer, breakout film composer, leading figure of the new techno zeitgeist—but no one of them personifies him. Instead, BOYS NOIZE can be found in the connections between and beyond, a network of energy, principles, and taste always reaching towards what is to come.
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14 Oct, 2012
Boys Noize: New Single 'ICH R U'
Boys Noize new single 'ICH R U' is taken from his new album 'Out of the Black'. The video is directed by Patrick Jean & Sebastien Loghman.
"'ICH R U' is probably the most melodic one on my new album. If you know some of my tracks like 'Yeah', 'Jeffer' or 'Shine Shine'... it has that sort of vibe. It surprises me that friends or fans sometimes prefer the melodic or softer stuff I do, especially on my remixes and I think 'ICH R U' is obviously more of a softer one - but it's still super funky and Disco6000. Again, it has robot vocals, which I prefer to the human one, haha..."