Jords, the south-east London rapper, has harnessed diaspora and the Black British experience in his music since his 2020 Almost An Adult mixtape. He explores his wants, needs, and morals unapologetically, taking inspiration from the Black Lives Matter movement, exemplifying his Jamaican roots, and engaging in social initiatives like Pickni Uniforms.
His debut album, "Dirt In The Diamond," signifies a coming-of-age journey, anchored in tradition and lineage. It bridges the gap between UK drill and grime, showcasing Jords' commitment to uplifting the next generation. Notably, the track "I Pray" features Wretch 32, marking a full-circle moment for Jords.
The album reflects London's diverse music scene, touching on romance, love, and vulnerability. Collaborations with artists like Kranium and Tay Iwar add depth and authenticity. "Fist In The Sky" stands out as a reference track that highlights Jords' growth as an artist and his confidence.
Released on Motown Records, "Dirt In The Diamond" is more than an album; it's Jords' compelling story of self-discovery and his desire to connect with his audience, amidst the complex socio-political landscape of Britain.