Introducing Luvia, the hugely talented teenage dream-pop songwriter from Brighton, with 'For You', her stunning debut single, out now on My Little Empire Records (single deal).
Endlessly spacious, brilliantly subtle and beautifully haunting, 'For You' tells tales of people who give in to their guilty pleasures in order to make life something more than what it is. Of chasing the next thrill and how that constant search can end up being so addictive and controlling that it leaves little space for anything else ("Quick fix in lies, maybe I'll maybe I'll change / Said you'd keep me safe for the rest of our lives").
Luvia's voice soars with an ethereal howl as it sits atop a simple bed of Daughter-inspired guitars and soft, pulsing synths. Channeling the emotive storytelling of Stevie Nicks with the lo-fi sonics of Mazzy Star and the pop stylings of Lana Del Ray, it's a compelling glimpse at a songwriter whose journey is only just beginning. With appearances at The Great Escape and Liverpool Sound City, her ascendancy as one of the UK's most exciting emerging talents looks all but assured.