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Now, Now

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    Now, Now have emerged from a transformative and transitional few years since their last shows played in support of Threads. As they wrapped up nearly three years of writing, recording, and then touring in support of Threads, KC and Brad were mentally and emotionally worn out.

    "We couldn't find a way to recharge ourselves creatively," recalls KC, and that lead to a feedback loop of writer's block and self-doubt. And so they took a step back, focusing their energy on songwriting and producing outside of Now, Now, or with different artistic mediums like Brad's work in visual art for bands including Sylvan Esso, The National, Minus the Bear and War On Drugs. The break allowed them space to work on figuring out the bigger picture of who they were as artists and musicians, rather than staying trapped in tunnel vision, focused on a next album.

    When all was said and done, Now, Now's new songs have come out all the better on account of that soul searching experience. "I feel more confident and more like myself than I ever have," KC shares. Having lived through the fits and starts together, Brad and KC describe their working relationship as more in sync than they've ever been before. "Our new songs happened so naturally after we stopped overthinking and started going with our instincts," says KC. "We learned a lot about each other. More than anything we have learned to trust in ourselves."

    "America's Next Great Band" - The FADER

    "a welcome and mature return for the band, and a promising indication of what's to come." - Stereogum on 'SGL'

    "A hallmark of a great pop song is its ability to inflate the most unassuming feelings into towering sound. Now, Now accomplish just that, piling on sumptuous, vintage synths that buzz and swirl around the song's simple yet familiar conceit." - Pitchfork on 'Yours'

Now, Now

Now, Now

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  • 19 May, 2018

    The Great Escape: Saturday 19th May

    The Great Escape festival will take place at multiple venues across Brighton, from Thursday 17th to Saturday 19th May, and a great many Primary Talent International artists will be taking part.

    Saturday 19th May
    ...Gaffa Tape Sandy
    ...Vistas
    ...Cuckoolander
    ...KIOKO
    ...Jack River
    ...BLESSED
    ...Kawala
    ...Chappaqua Wrestling
    ...Steel Banglez
    ...The Magic Gang
    ...Puppy
    ...Ebenezer
    ...Self Esteem
    ...ALASKALASKA
    ...Pale Grey
    ...808INK
    ...Fredo
    ...MoStack
    ...Now, Now
    ...Canshaker Pi
    ...Tom Grennan
    ...Carmody
    ...Mist

    For further information, consult The Great Escape website.

    www.greatescapefestival.com

    great escape saturday
  • 17 May, 2018

    The Great Escape: Thursday 17th May

    The Great Escape festival will take place at multiple venues across Brighton, from Thursday 17th to Saturday 19th May, and a great many Primary Talent International artists will be taking part.

    Thursday 17th May
    ...Girlhood
    ...Jack River
    ...Malena Zavala
    ...Ginger Snaps
    ...S4U
    ...Nia Wyn
    ...Denzel Himself
    ...George Taylor
    ...Sorry
    ...Pale Waves
    ...Rocks Foe
    ...FREAK
    ...George Glew
    ...Benny Mails
    ...Husky Loops
    ...TOUTS
    ...Amaroun
    ...EERA
    ...Joy Crookes
    ...Bad Gyal
    ...The Night Cafe
    ...Now, Now
    ...Gaffa Tape Sandy
    ...King Nun
    ...ABQ
    ...Puma Blue
    ...Makola
    ...Yellow Days

    For further information, consult The Great Escape website.

    www.greatescapefestival.com

    great escape
  • 13 Mar, 2018

    SXSW 2018

    The SXSW music takes place around Austin, Texas from 12th-18th March and many Primary Talent International artists will be taking part. See the official SXSW website, for full scheduling details.

    ...And You Will Know Us By The Trail Of Dead
    ...Pale Waves
    ...Sunflower Bean
    ...Bad Gyal
    ...Nilufer Yanya
    ...Hinds
    ...Now, Now
    ...TOUTS
    ...Nothing, Nowhere
    ...Palm
    ...Vundabar
    ...Nnamdi Ogbonnaya
    ...Hop Along
    ...Son Little
    ...Cut Chemist
    ...Injury Reserve
    ...Kweku Collins

    www.sxsw.com/festivals/music

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  • 13 Mar, 2018

    Now, Now: At SXSW 2018

    Now, Now will play seven live shows at SXSW Austin, TX during the next week.

    https://schedule.sxsw.com/2018/artists/19815

    sxsw