Abby Sage
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Abby Sage has a voice that demands attention. A tender soul with an observational eye, this pop artist seems able to tap into her innermost feelings, all while helping to express the lives of those around her. An empathetic spirit, she recalls the flamboyant theatre of Florence + The Machine, as well as the hushed intimacy of Clairo. Someone who is rapidly making waves on both sides of the Atlantic, she remains humble and softly spoken, burning with a subtle intensity.
Brought up in Toronto, Abby Sage was obsessed with music as a kid. Memorizing Disney themes and staying hooked to the radio, she started writing cute little ditties as a pre-teen. Indeed, her first song was about falling for Harry Potter’s schoolyard nemesis, the blonde-haired bad-boy Draco Malfoy. “Music was always the dominating factor in my life,” she says, “I just didn’t really realize it was an actual thing I could do, necessarily.”
As she grew, Abby continued to write. Few outside her closest friends had any idea of her talents, initially refusing to let people hear her sing. “The turning point was meeting new friends in Toronto. I began to record things, and make new songs, and gradually I began to recognize that this would be something I could take out of my room and pursue.”
The sessions continued, with Abby honing and refining her skills. Moving to LA, debut EP Fears Of Yours & Mine arrived in 2021, an incredible six-tracker brimming with potential. Hushed opener “Smoke Break” gives way to the pop potency of “Fever Dream,” while “Wasting Away” shows astonishing maturity. “I wanted to write about my own experiences,” she says. “That project was really cathartic, and I got a lot out of it.”
But now she’s ready to switch it up. Abby’s mother is British, and a visit to London saw her encounter the production team MyRiot. Real names Roy Kerr and Tim Bran, they immediately saw Abby’s incredible potential, and used their experience – garnered from smash hit sessions alongside the likes of Aurora, Halsey, IDER, and Rae Morris – to help her.
Relocating to London solely to focus on the project, she would travel on the tube into the studio each day, watching the crowds rush on and off the carriages, wondering where their lives were leading them. “I love music that dives into other people’s minds. Often, it’s only after writing those songs, that I’ve realized how closely connected to me they were. Everything you create is somehow connected to you.”
All of this culminated in her most recent offering, 2022’s The Florist EP, a project that represents a real shift, an evolution in her artistry. Moving away from the first-person perspective of Fears Of Yours & Mine, Abby instead drew from her unfamiliar surroundings opting for a more observational writing style. “I feel like a lot of my favourite artists move from project to project. It’s cool to move between those spaces, so you can compare and contrast as you evolve.”
Focusing intensely on her future, Abby Sage is ready to speak directly and eloquently to her audience. A rare, rare talent, she’s the quiet voice that speaks an undiluted truth. “Everyone is in motion, whether they know it or not,” she says. “It’s always there, deep inside of us.”
