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What So Not

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2021 marks the 10-year anniversary of What So Not. For Chris Emerson, the creative at the heart of the project, it is a time of realization and research, rethinking and renewal. It would be easy for the Australian producer and DJ to stay sequestered in What So Not’s significant accomplishments, not the least of which are surpassing one billion global streams and collecting Gold Plaques. Instead, Emerson scaled back his touring to get re-centered as a person and refreshed as an artist. He immersed himself in an artist community, absorbing a variety of creative stimuli and exploring new ways of expressing himself. The first decade of What So Not revolved around high-profile collaborations, headlining tours and major festivals across the globe, not to mention creative artistic achievements. The second decade of What So Not starts with reflection and revitalization, and new innovations from the ever-shifting Emerson.

What So Not

What So Not

  • 15 Mar, 2018

    Miami Music Week 2018

    Miami Music Week takes place at various venues around the city from the 20th-25th March, and a whole host of Decked Out & Primary Talent International, DJ's and live artists will be participating:

    Decked Out
    ...Miss Kittin
    ...MK
    ...Green Velvet
    ...Will Clarke
    ...KC Lights

    Primary Talent International
    ...Ape Drums
    ...Brenmar
    ...DJ Sliink
    ...Grandtheft
    ...Joyryde
    ...Kayzo
    ...Keys N Krates
    ...NGHTMRE
    ...Party Favor
    ...REZZ
    ...Seven Lions
    ...Shiba San
    ...Slander
    ...Tchami X Malaa
    ...The Jillionaire
    ...Valentino Khan
    ...What So Not
    ...Zeds Dead

    www.miamimusicweek.com

    miami music week
  • 11 Mar, 2018

    What So Not: Debut Album 'Not All The Beautiful Things'

    What So Not's debut album 'Not All The Beautiful Things' is out now.

    www.whatsonot.com