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Booking Request

"I'm no good at telling stories" says Sarah Howells aka Bryde " I prefer truths.. probably far too much." Honesty (or oversharing as she often calls it) is something that's integral to everything Bryde. She finds the fake personas and hyperbole of the entertainment industry frequently hard to stomach and this is reflected in everything from her "torn from the chest lyrics" (Sunday Times) to her on-line presence.
It's not a surprise then that Sarah's music is growing an ever more passionate and loyal following. It's purpose, to make you feel something; less alone, more determined, stronger yet safe to show weakness.

In April 2018 Bryde released her Welsh Music Award nominated debut album 'Like an Island' to glowing reviews from fans and press alike. Co-produced with Chris Sorem and mixed by Catherine J Marks (Big Moon, The Amazons) it hit the Official Indie Chart at #38. The band went on to do a Maida Vale Session for Radio 1, the BBC Quay Sessions and saw the video for 'Less' featured on Channel 4's Sunday Brunch. Lead single 'To Be Brave' went into the Spotify UK Viral chart at #27 after New Music Friday and other playlist support. Radio support came from Radio 1 (Daniel P Carter, Huw Stephens, Phil Taggart) Amazing Radio chart, Tom Robinson on 6music, Radio X and BBC Radio Wales.

After playing a long list of festivals such as Latitude, Boardmasters and 2000 Trees, Sarah has spent the early autumn supporting bands such as Arcane Roots, The Joy Formidable & Tiny Ruins.

"Bryde invokes the ambience of Warpaint and emotion of Laura Marling in her impressive debut" - Dork

"...a wild, passionate and cathartic record. It flits between the raw and rockier moments of PJ Harvey to the tender and confessional nature of Sharon Van Etten" - Record Of The Day

"An electrified singer-songwriter with Buckley's hypnotic, chiming spaciousness" - Total Guitar

"Feral Guitar, Torn-from-the-chest lyrics...sensational" - Sunday Times Culture

"Bryde's voice, equally stunning and chilling, climbs to a plainspoken conclusion that cuts with its honesty." - NPR

"There's nowhere to hide in Bryde's tunes" - Dork

"...searing" - DIY

"A voice that deserves attention" - Consequence of Sound

"swirling wave of tidal resonance that confidently sits between Scout Niblett and Sharon Van Etten" - The Line of Best Fit



  • 31 Jul, 2019

    Bryde: St Pancras Old Church, London

    Bryde will play at St Pancras Old Church, London on 18th November.
    Tickets go on sale on Friday.

  • 05 Dec, 2018

    Matthew Sweet & Bryde: Islington Assembly Hall

    Matthew Sweet will play Islington Assembly Hall, London on 18th December, with special guest Bryde.

    matthew sweet & bryde
  • 12 Aug, 2018

    Bryde: 'Fast Awake' Remix

    Bryde's track 'Fast Awake' has been remixed by Lanterns on the Lake.

  • 09 Aug, 2018

    Bryde: At The Victoria, Dalston

    Bryde will play at The Victoria in Dalston, London on 7th November 2018. Tickets go on sale on the 17th August at 10.00am.

    bryde dalston
  • 27 Jul, 2018

    Y Not? Festival: Big Gin Stage

    The running times of the Big Gin Stage at the Y Not? Festival on Sunday 29th July, have been altered. Primary Talent International artists performing on this day will be:

    ...The Wombats
    ...Bad Sounds

    big gin
  • 23 Jul, 2018

    Bingley Music Live 2018

    The Bingley Music Live festival takes place in Myrtle Park, Bingley from 31st August to 2nd September, and features a whole host of Primary Talent International artists, including the Sunday night headliner Noel Gallagher.

    Friday 31st August
    ...The Sherlocks
    ...Pale Waves
    ...The Night Cafe
    ...Jordan Allen

    Saturday 1st September
    ...Public Image Ltd
    ...Rat Boy
    ...Spring King
    ...Bad Sounds
    ...Brand New Friend

    Sunday 2nd September
    ...Noel Gallagher's High Flying Birds (Headliner)
    ...Neon Waltz
    ...Nerina Pallot

    bingley music live
  • 20 Jul, 2018

    Deer Shed Festival #9

    Deer Shed #9, 'Making Waves' will be taking place in North Yorkshire from 20th - 22nd July, and will feature Primary Talent artists:

    ...Art School Girlfriend

    deer shed
  • 13 Jul, 2018

    Latitude 2018

    The award winning Latitude festival takes place at Henham Park in Suffolk from 13th to 15th July, and features many Primary Talent International artists, including the Sunday night headliners Alt-J.

    Friday 13th July
    ...And You Will Know Us By The Trail Of Dead

    Saturday 14th July
    ...Jacob Banks

    Sunday 15th July
    ...Alt-J (Headliner)
    ...Wolf Alice

    ...and on other days yet to be announced.

    ...Connie Constance
    ...Yellow Days
    ...Husky Loops
    ...Gaffa Tape Sandy
    ...Malena Zavala
    ...Meggie Brown

  • 12 Jul, 2018

    Bryde: In Session For BBC Radio 1

    Bryde was in session at Maida Vale Studios for BBC Radio 1.

  • 11 Jul, 2018

    Boardmasters 2018

    The Boardmasters festival, takes place in Cornwall from 8th - 12th August and features a whole host of Primary Talent International & Decked Out artists.

    ...Catfish and The Bottlemen (Friday Headliners)
    ...The Horrors
    ...Fun Lovin' Criminals
    ...The Sherlocks
    ...Will Clarke
    ...MJ Cole
    ...Krystal Klear
    ...Bad Parents
    ...Saint Agnes
    ...Mike Skinner
    ...Barely Legal

18 Nov 19St Pancras Old Church London